The NBA will bring back the voice of late announcer Jim Fagan, with the help of artificial intelligence, in an effort to boost ...

The Athletic reports that NBC’s NBA coverage will be using the fake voice of a dead person on their broadcasts. They ...

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

Recent reports indicate that NBC is set to use AI to resurrect the iconic announcer’s voice in future NBA broadcasts.

NBC is making a comeback in the NBA media rights space this fall, thrilling basketball fans with the promise of broader ...

Fagan passed away in 2017, but when the 'NBA on NBC' returns this fall, his voice will appear in promos, title sequences and other segments.

Denver Nuggets star Russell Westbrook has made an announcement on his social media. Amid the ongoing second-round series ...

NBA fans’ viewing experience will look different later this year, but there will also be a touch of nostalgia.

Charlotte Hornets player turned coach Kemba Walker is among a group of basketball stars partnering for a good cause, ...

Now, he will do so again when NBC promotes its NBA coverage that begins again next ... NBC will use Fagan’s AI-generated voice to create modern promos with an old-time feel.