The truth behind Apple’s billion-dollar search deal isn’t what it seems—and it could shape the next decade of tech dominance.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

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Apple executive Eddy Cue said the iPhone maker is “actively looking at” adding AI as an alternative to search. What this ...

In a carefully worded blog post, Google contradicted senior Apple executive's claim, stating that search engagement continues ...

Apple Inc. made an unusual pitch in its bid to save a lucrative search partnership with Alphabet Inc.’s Google, saying that ...

Searches on Apple’s Safari browser declined for the first time last month, and Apple’s senior vice president of services Eddy ...

Alphabet execs insist search volumes are up, but market share is slipping and revenue growth appears to be slowing.

IN technology, disruption can happen slowly and then all at once. Alphabet’s Google unit is praying for the former right now.

Google stock dropped more than 6% on Wednesday after Apple revealed it may integrate AI search options into its Safari ...

Apple’s AI efforts haven’t made the same kind of impact as Google’s Gemini, Microsoft Copilot, or OpenAI’s ChatGPT. The ...

Google has been worrying about losing search share to AI engines like ChatGPT for a couple of years.