Media group DAZN has secured rights to LaLiga’s free-to-air match from next season, adding to the pay-TV rights of the league ...

After an evaluation process which involved conversations with several F1 teams, Perplexity AI makes its first move in sports ...

Danish wind energy company Vestas will showcase sustainable energy solutions through a new ‘Official Marketing Partner’ deal ...

The National Football League’s return to Brazil in September will make history as the first game to be streamed exclusively ...

US Ski & Snowboard (USS) has signed the most lucrative sponsorship deal in its history, a renewal with wealth management and ...

The travel website has made its first entry in US women’s sport through a multi-year joint sponsorship with the Women’s ...

The Hong Kong Jockey Club has detailed plans to diversify its revenue stream, and strengthen its leading position among ...

The Professional Fighters League is partnering with Australian commercial broadcaster Nine on the launch of PFL Pacific, its ...

SVT, the public-service broadcaster in Sweden, has bought into the buzz around the country’s most popular athlete, table ...

The future of German media group ProSiebenSat.1 has taken another twist, after Czech investment firm PPF made what it ...

Verizon has continued its recent run of sponsorship activity by agreeing a deal to become a ‘Founding Partner’ of the Buffalo ...

Warner Bros. Discovery strikes new rights agreements in the UK for the men’s and women’s leagues to 2031 and 2029, ...