The retail giant confirmed on Thursday it will raise prices on everyday goods this summer – and not because it wants to.

Last year, Publicis execs descended on Cannes Lions with one mission: take the bullshit out of AI for clients.

Yet more data has arrived to show that CMOs are under pressure to do more with less – a downward force that hasn’t been slow ...

Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...

Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...

For this week’s Agency Advice, we give marketing leaders the right of reply to decades of media that all predict a hellish ...

A new report lists an unsurprising top three in the B2B brand world, with rising success from Asia and AI leaders.

At the 20th anniversary of Kantar’s BrandZ report in New York this week, one voice cut through the marketing buzzwords with something sharper: a warning.

At its third-ever Upfront, Netflix made one thing clear: it’s no longer the ad-free disruptor of old. It’s now a full-fledged, ad-funded media powerhouse – just one that happens to still sell ...

We catch up with Abhinav Kumar, global CMO of TCS, in New York and hear all about the brand’s all-in embrace of mass-participation sports​.

The influential agency leader spills the tea on why the day he founded MSQ still gives him nightmares, the advice he lives by ...

Hawaiian Tropic has teamed up with media personality Alix Earle on its first major ad campaign. The work, from BBH USA, sees the internet star in a playful Kama Sutra-inspired spot of ‘tan-tric ...