ニュース

The retail giant confirmed on Thursday it will raise prices on everyday goods this summer – and not because it wants to.
Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...
Yet more data has arrived to show that CMOs are under pressure to do more with less – a downward force that hasn’t been slow ...
We catch up with Abhinav Kumar, global CMO of TCS, in New York and hear all about the brand’s all-in embrace of ...
Far from being an industry in crisis, a new report finds publishers pivoting from reach to relevance, from ad dependence to ...
Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...
For this week’s Agency Advice, we give marketing leaders the right of reply to decades of media that all predict a hellish ...
This piece will examine key trends in retail media spending and offer strategies to help brands optimize their investments As ...
Kantar used the 20th anniversary of its BrandZ report in New York this week to deliver a clear message to marketers: your ...
The influential agency leader spills the tea on why the day he founded MSQ still gives him nightmares, the advice he lives by ...
The show will see Jimmy Fallon, ex-Netflix marketer Bozoma Saint John and guest CMOs rate people's big brand ideas.
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.