The retail giant confirmed on Thursday it will raise prices on everyday goods this summer – and not because it wants to.

Yet more data has arrived to show that CMOs are under pressure to do more with less – a downward force that hasn’t been slow ...

Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...

Mark Challinor has been interviewing senior media executives across the world as part of his News Horizons column in The Drum ...

We catch up with Abhinav Kumar, global CMO of TCS, in New York and hear all about the brand’s all-in embrace of ...

Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...

This piece will examine key trends in retail media spending and offer strategies to help brands optimize their investments As ...

Far from being an industry in crisis, a new report finds publishers pivoting from reach to relevance, from ad dependence to ...

For this week’s Agency Advice, we give marketing leaders the right of reply to decades of media that all predict a hellish ...

The influential agency leader spills the tea on why the day he founded MSQ still gives him nightmares, the advice he lives by ...

Kantar used the 20th anniversary of its BrandZ report in New York this week to deliver a clear message to marketers: your ...

There has been even more streamlining at agency network WPP. This time, Grey is “aligning” with Ogilvy but retaining the name ...